Generally, the content is sent in the form of messages on Line. In terms of content, official Line accounts can send simple texts and pictures, sometimes with hyperlinks that direct users to external websites. ↑ Subscription accounts are the most common type of official WeChat account, and they are grouped together in the “Subscriptions” folder. Brands can compare them and make the final decision about which official WeChat account is the most suitable for them. In WeChat, there are four types of official accounts: subscription accounts, service accounts, corporate accounts and mini program.Įach type of account has its own focus and features. ↑ On Line, users can see a list of recommended official accounts and the ones which users have subscribed to are listed in the “Chats” page along with other contacts. There’s only one type of official account and all the official accounts on Line generally share the same functions. With Line, the number of official accounts is not very large and they’re categorized in a list by industry, like travel, entertainment, media and so on. For example, regarding active users, according to the latest statistics, WeChat and Line have a total of 846 million and 217 million active users respectively.Īlthough Line is blocked in China and most of its users are non-Chinese, in terms of digital marketing and range of functions, Line can learn a lot from WeChat.īoth Line and WeChat provide official accounts for corporates as a tool to send the latest company and product information to subscribers and provide more immediate customer service. However, WeChat has been outperforming Line in many aspects. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. WeChat and Line are both global leaders among instant messaging apps. MICRO-INFLUENCERS, KOCs AND PRIVATE POOLS.

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Kakaotalk vs line vs wechat vs whatsapp